Florania is a ready-to-wear independent clothing brand, genderless and no season, hand-made and designed in a sustainable way in Milan. The brand is founded in 2021 by Flora Rabitti, designer and illustrator born in 1992 in Mantua.
Florania is a brand guided by an optimistic and progressive vision of fashion and the future, with an attention to craftsmanship and a “horizontal” design process in which every brain is valued. The ethics behind the brand is based on the Solar Punk philosophy, a subculture directly linked to a post-punk attitude for experimentation and aesthetics of do-it-yourself (DIY) and by the Arte Povera artistic movement. In the creative process, discarded materials are a starting point for construction.