Atelier Eveil Ludique is a Paris-based upcycling brand that launched in October 2019. Born from engaged inspiration and creative energy, the brand is surrounded by the frenetic energy of innovative people: photographers, tattoo artists, DJs and designers. Every creation is conceived with two main drivers : ruthless inspiration and revolutionary spirit, symbolised by the "fuck fast fashion" mentality. "This brand would be in constant evolution, without a priori, without pre-defined codes, without constraints, like a kid in a kindergarten class" are the words of Mirco Bercelli, the founder of the brand.