OUR SHIFT is a responsible, community-driven, activist fashion brand based in Copenhagen. With a mission to shift the fashion landscape, they offer ethical clothing reflecting sustainable principles and challenging overconsumption. They use upcycling techniques to transform unconventional materials into unique and bold styles, preventing clothes from going to landfills or being burnt. They give new purpose to abandoned festival tents or fashion industry’s deadstock, which serve as the base for their creations. They have started a movement of shifting the fashion world into a better one.